Ecolonomy

It is more economical to produce in an ecological way. It is on the basis of this affirmation, that over the last twenty years, Emmanuel Druon, an entrepreneur near Lille, has transformed, with his 131 colleagues, the company, Pocheco. While most companies are encouraged to seek profitability at any cost, Emmanuel and his team have bet that taking care of the planet and human beings will ensure a true sustainability for their endeavor. Autonomy in water and heating, photovoltaic panels, recycling, reforestation, green roofs, phyto-purification, insulation, and chemical and pollutant eradication: a global strategy is in place to progressively minimize the factorys impact on the biosphere. This book is the colorful account of this adventure, from its inception in 1997 until today. With conviction, humor, and precision, the author shows us how this strategy is not only effective, but indispensable if we are to continue to develop economic and industrial activities in the future.

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