MASTERING DATA MINING. The Art and Science of Customer Relationship Management.pdf

MASTERING DATA MINING. The Art and Science of Customer Relationship Management

Gordon Linoff

In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon 5. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management.In this book, youll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-ail case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications.Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries.Berry and Linoff show you how to use data mining to:• Retain customer loyalty•Target the right prospects• Identify new markets for products and services• Recognize cross-selling opportunities on and off the WebThe companion Web site at www.data-miners.com features:• Updated information on data mining products and service providers• Information on data mining conferences, courses, and other sources of information• Full-color versions of the illustrations used in the book

Mastering Data Mining: The Art and Science of … Mastering Data Mining: The Art and Science of Customer Relationship Management

4.99 MB Taille du fichier
9780471331230 ISBN
MASTERING DATA MINING. The Art and Science of Customer Relationship Management.pdf

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Notes actuelles

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Sofya Voigtuh

Data Mining Techniques: For Marketing, Sales, And Customer ... Marketing, Sales, and Customer Relationship Management in pdf form, then you have come on to the right site. We furnish complete version of this book in ePub, PDF, doc, txt, DjVu forms. You can reading Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management online by Gordon S. Linoff;Michael J. A. Berry or load. As well, on our site you can read the guides and

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Mattio Müllers

Michael J. A. Berry (Author of Data Mining … Michael J. A. Berry is the author of Data Mining Techniques (4.03 avg rating, 132 ratings, 3 reviews, published 1997), Mastering Data Mining (4.24 avg ra

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Noels Schulzen

Mastering data mining : the art and science of … Mastering Data Mining is a great book for quick superficial reference or a crash course in data mining but it becomes useless as more complicated issues araise. The book has a lot of practical examples and quick tips on the outside but as soon as you begin scratching the surface you find out that the examples are as general as they are vague. Some important points in model building are

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Jason Leghmann

Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management. In this book, you'll learn how to apply data mining techniques to solve practical business problems.

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Jessica Kolhmann

After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through ...